Below is a summary of each Stock's movement in points and %
Stock : Price Today : Price on April 23, 1999 : Change : % Change
Alcoa Inc : $9.14 : $21.70 : -$12.56 : -57.88%
American Express Co : $25.30 : $35.31 : -$10.01 : -28.34%
Boeing Co : $38.72 : $34.18 : $4.54 : 13.28%
Bank of America Corp : $9.10 : $23.9 -$14.8 : -61.92%
Citigroup Inc : $3.19 : $26.15 -$22.96 : -87.80%
Caterpillar Inc : $33.63 : $23.53 : $10.1 : 42.92%
Chevron Corp : $66.60 :$34.83 : $31.77 : 91.217%
Du Pont and Co : $28.78 : $48.03 : -$19.25 : -40.07%
Walt Disney Co : $20.26 : $31.09 : -$10.83 : -34.83%
General Electric Co : $12.11 : $28.45 : -$16.34 : -57.43%
General Motors Corp : $1.69 : $50.3 : -$48.61 : -96.64%
Home Depot Inc : $26.31 :$36.36 : -$10.05 : -27.64%
Hewlett-Packard Co : $35.80 : $26.8 : $9 : 33.58%
IBM Corp : $100.08 :$90.82 : $9.26 : 10.19%
Intel Corp : $15.62 : $27.69 : -$12.07 : -43.59%
Johnson & Johnson : $50.92 :$42.01 : $8.91 : 21.21%
JPMorgan Chase & Co : $33.38 : $40.8 : -$7.42 : -18.19%
Coca-Cola Co : $42.79 : $53.97 : -$11.18 : -20.72%
McDonald's Corp : $54.31 : $37.08 : $17.23 : 46.47%
3M Co : $57 : $32.15 : $24.85 : 77.29%
Merck & Co Inc : $23.45 : $51.94 : -$28.49 : -54.85%
Microsoft Corp : $20.91 : $35.73 : -$14.82 : -41.48%
Pfizer Inc : $13.17 : $32.08 : -$18.91 : -58.95%
Procter & Gamble Co : $49.51 : $36.62 : $12.89 : 35.20%
AT&T Inc : $25.16 : $36.9 : -$11.74 : -31.82%
United Technologies Corp : $49.37 : $29.64 : $19.73 : 66.57%
Verizon Communications Inc : $31 : $38.09 : -$7.09 : -18.61%
Wal-Mart Stores Inc : $47.87 : $45.92 : $1.95 : 4.25%
Exxon Mobil Corp : $66.57 : $31.56 : $35.01 : 110.93%
Alcoa Inc : $9.14 : $21.70 : -$12.56 : -57.88%
American Express Co : $25.30 : $35.31 : -$10.01 : -28.34%
Boeing Co : $38.72 : $34.18 : $4.54 : 13.28%
Bank of America Corp : $9.10 : $23.9 -$14.8 : -61.92%
Citigroup Inc : $3.19 : $26.15 -$22.96 : -87.80%
Caterpillar Inc : $33.63 : $23.53 : $10.1 : 42.92%
Chevron Corp : $66.60 :$34.83 : $31.77 : 91.217%
Du Pont and Co : $28.78 : $48.03 : -$19.25 : -40.07%
Walt Disney Co : $20.26 : $31.09 : -$10.83 : -34.83%
General Electric Co : $12.11 : $28.45 : -$16.34 : -57.43%
General Motors Corp : $1.69 : $50.3 : -$48.61 : -96.64%
Home Depot Inc : $26.31 :$36.36 : -$10.05 : -27.64%
Hewlett-Packard Co : $35.80 : $26.8 : $9 : 33.58%
IBM Corp : $100.08 :$90.82 : $9.26 : 10.19%
Intel Corp : $15.62 : $27.69 : -$12.07 : -43.59%
Johnson & Johnson : $50.92 :$42.01 : $8.91 : 21.21%
JPMorgan Chase & Co : $33.38 : $40.8 : -$7.42 : -18.19%
Coca-Cola Co : $42.79 : $53.97 : -$11.18 : -20.72%
McDonald's Corp : $54.31 : $37.08 : $17.23 : 46.47%
3M Co : $57 : $32.15 : $24.85 : 77.29%
Merck & Co Inc : $23.45 : $51.94 : -$28.49 : -54.85%
Microsoft Corp : $20.91 : $35.73 : -$14.82 : -41.48%
Pfizer Inc : $13.17 : $32.08 : -$18.91 : -58.95%
Procter & Gamble Co : $49.51 : $36.62 : $12.89 : 35.20%
AT&T Inc : $25.16 : $36.9 : -$11.74 : -31.82%
United Technologies Corp : $49.37 : $29.64 : $19.73 : 66.57%
Verizon Communications Inc : $31 : $38.09 : -$7.09 : -18.61%
Wal-Mart Stores Inc : $47.87 : $45.92 : $1.95 : 4.25%
Exxon Mobil Corp : $66.57 : $31.56 : $35.01 : 110.93%
As you can see if you would have invested $1,000 in each of the 29 DOW components 10 years ago, you would be down $2,276.67 or 7.85% today. As noted before, the prices 10 years ago are adjusted for splits, spin offs, and dividends. Now to answer the question: Are stocks really for the long run? Well it depends on what someone considers the long run, and how much risk someone is willing to take. I am someone who can take a lot of risk, considering I am 22 years old, but when I have a decent gain on common stock, I find it very hard not to sell the stock, or at least some of it. In my opinion, the "buy and hold" strategy does not work well. Unless you find a company in its very early stages (when they experience the majority of their growth), most likely you will not experience any massive gains over a longer period of time. However, one conclusion can be drawn quite clearly from this experiment. A diversified portfolio is an extremely good thing to have for a long term investor. Imagine if you were heavily weighted in a stock like Citigroup or GM versus a diversified mix... A near 8% loss is much better than about 90%. You see the numbers, unless you were heavily weighted in the 40% of stocks that happened to appreciate over the past ten years, long term investing definitely would not have paid off.
I have created a spreadsheet for those who would like to download it (Excel 2007 recommended). It has the 30 Dow Jones stocks, and updates daily with the close price, high, low, etc... Also is the close price for each of the stocks (excluding Kraft) from April 23, 1999 which is now over 10 years ago. Press "data" and then "refresh" to get daily updates on each components pricing. You'll be able to see which stocks have been the best performer(s) of the DOW on a day to day basis. With this spreadsheet you'll also be able to see which stocks would have been worth having for the long run (according to the spreadsheet anything over 10 years). This spreadsheet may also be utilized as a tool to help you get a better idea of which stocks are more conservative, and may better your portfolio in the long run (that's anything over 10 years). Click Here to download the spreadsheet
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