- I don't ever see Yahoo or Microsoft taking too much [if any] of the advertising space away from them.
- They are growing cash flow and earnings at a very good rate.
- I find my daily routine revolving around google; from checking Gmail, and my blog stats on Google Analytics, to seeing how people found my blog with Google Webmaster tools, reading daily blogs on Google reader, to checking stocks on Google Finance, using Google Trends for research on some of my blog posts, reading breaking events on Google News (not to mention using the Google News timeline feature for blog posts as well), obviously for searching the web (I sometimes catch myself saying "google" it instead of search), and many more. I am sure many of you find yourself using Google as much, if not more than me every day. So why not be bullish on Google and why wouldn't I own it?
This is just an example and not a recommendation to buy or sell any security; if you're more bullish/bearish, you’ll want to adjust the strike price and expiration accordingly. The reason option volumes have surged in the last 5 years is because they are a great way to hedge your portfolio as well as create income off of your shares. To better understand options in general, including this strategy, these percentage calculations, and other option strategies, as well an option volume chart over the last 5 years click here.